Analysts of Saber SynXis, a technology company whose activities include “solutions for hospitality”, predict the development of several consumer trends for this industry. Based on the results of a study, which has been conducted by the company in several countries, Saber experts identify four areas that will develop this year, determining the level of business competitiveness.

Today, one of these trends is equipping hotels with “digital assistants” and other virtual companions. Being accustomed to the digital world and its opportunities makes potential guests to be interested in such assistants that can entertain, educate and find the necessary information. A variety of innovations has been successfully used in the industry of hospitality for 8 years and are rapidly developing in different directions.

The opinions that have been changed about the role of "offline retailers" in the development of the industry of hospitality have created another trend, offering consumers enhanced opportunities and new experience in contact with brands. Today, a hotel room for "gamers", equipped in accordance with the latest technology trends, including special lighting, no longer seems a strange investment.

The popularization and development of virtual reality is the undisputable trend too. The ability to create a variety of data channels for the consumer, dictates the corresponding demand. After all, the way modern people buy, where they do it and how they interact with the seller changes, introducing new processes and mastering the opportunities they have provided. The companies involved in the creation of "hotel software" take this fact into consideration.

Modern hotel management systems, such as the OtelMS service, allow consumers to take the appropriate actions for booking a hotel, adapting to the device they use and taking into account the user's language.

The sphere of labor, and the sphere of hospitality have been changed by another trend of this year. Such trends as “service on demand” or the same “co-working” are obtaining popularity and have already created an army of specialists for whom alternative lifestyle is more important than binding to a specific employer or work schedule. Such a new view on the “labor force” allows us to open new channels of communication with consumers, developing various innovative services.