Research which was conducted by various companies involved into the industry of hospitality confirmed the fact that the main aspect of comfort for hotel guests was silence in the hotel room, which created a possibility “to relax and unwind”.

Even in hotels with recognized status, many problems arise when noise gets into the rooms. Among respondents, many of regularly travelers admitted that "silence and privacy" are the only criteria for them, when they book apartments.

Many people become more susceptive to those external factors, getting involuntarily into a new situation. As a rule, that distracts them or causes their irritation. The street noise, loud sounds of the hotel “life”, poor sound insulation between the rooms or vibration of the hotel engineering equipment create an environment that is not comfortable and doesn’t allow guests to have a good rest.

Having missed the opportunity to control this aspect during the construction phase, hoteliers are trying to apply creativity in the process of renovation of rooms.

Unfortunately, using upholstery of fabrics, special carpeting or "hotel" doors with improved sound insulation do not always solve such problems. Therefore, all kinds of life hacking, such as numerous upholstery folds, bed “skirts”, thick textile curtains instead of blinds or refusal to install special electrical outlets, should draw out and do not let the sounds come into the room.

It is very important to find such “weak points” in the functioning of the hotel in a short time and to succeed in this. Steve Jobs was right when he called innovative solutions a “distinctive feature” between a leader and a laggard. Only responding to numerous guest complaints, trying to save rating and attendance of a hotel is a bad option. It is more efficient to maintain a constant "dialogue" with the client and find out his opinion about possible improvements in the hotel.

Modern technologies that offer the diversity of channels for interaction with a potential “target audience” help to establish such communication. For example, one of the most popular hotel management systems in the world, which was created by company OtelMS, allows you to maintain communication with guests, creates various polls and other channels of dialogue that will help to collect and analyze guests' opinions about the level of hotel service.

Such actions make guests feel the importance of their opinions and be more loyal to shortcomings of the service. At the same time, regular monitoring of the work process, using the hotel management system, will immediately provide the administration with the necessary information on the needs to be improved and make the hotel as comfortable as possible for staying.